While you may not have heard of Zuora, you've probably interacted with them in some way without ever knowing it. Zuora is the #1 subscription management company in the world, with clients ranging from Amazon to Ford. When it came to their new products they reached out to Royals & Rogues to help nail down the language and themes they needed to efficiently reach the market for RevPro.
So we started where we always do. Strategy. We interviewed, talked, and laughed as we zoned in on the right markets. Then we uncovered pain point after pain point choosing to focus on only the issues that hurt the most. We then dived deep into their solution designing the right language and visuals to efficiently yet honestly communicate why RevPro was going to make accounting teams smile.
And smile they did. The video was well received after the launch at their subscribe conference and had clients talking about it in the elevators and halls.
This lead us to work on many more projects together for their other products. All of which, we are happy to report, were received with just as much enthusiasm.